White Papers

Business Briefings
Business Briefings  are based upon the in-depth experience of the DeepBridge management team and are meant to provide information decision-makers need to understand changing technologies, standards and processes...in language that's clear and understandable.

8 Characteristics of Successful ECM Installations
While the technology has been available for a few years, tight budgets and long installation timelines for Enterprise Content Management (ECM) gave us few reference sites from which to learn. Happily, the early pioneers have been reporting in. DeepBridge analyzes the eight lessons for success they bring.

A New Structure for Magazines?
Magazine publishers have applied the lesson of centralization to almost all aspects of the operations except one. Editorial has remained decentralized for fear of destroying the uniqueness of each title. Yet closer examination of the editorial team reveals some staff members are necessary to create the brand value. Others are needed to support the brand. Both are necessary but is it best to keep them in the same organization?

XML: The Iceman Cometh
The Power and Flexibility of XML require a fundamental re-engineering of workflow, applications and content categorization ensuring an extended adoption timeline, while at the same time, guaranteeing its ultimate success

The Financial Case for Content Management
One of the greatest challenges to any content management system (CMS) revolves around the process of justifying a significant financial investment required to buy and integrate the technology. This briefing explores why most initiatives fail to make a financial case and presents some compelling economic arguments for CMS adoption.

Enterprise CMS vs. Web CMS
Though the term "Content Management System" is used to describe the two classes of technology, their functions, architecture, and costs are quite different. In this briefing we will study the differences between Web and Enterprise CMS.

Web Content Management Systems
Web Content Management Systems (CMS) are software toolkits that automate the rapid deployment of content from Database to web site.