Media Practice

Technology is rapidly changing the media and publishing landscape with technologists and business leaders often working at cross purposes.

Convergence in cross-media publishing is putting great pressure on publishers, who are increasingly forced to rely on digital technologies to streamline operations, deliver content across multiple platforms, and generate new sources of revenue. DeepBridge is the largest and most experienced QPS integrator in the country, a leader in defining standards for cross-media publishing.

Content, too, is increasingly put to use for separate purposes: editorial and advertising, thus blurring the line between two traditionally opposed groups into products that can best be described as 'advertorial.'

Perhaps the most widely accepted use of digital technologies on the part of publishers is the breaking down of content into granular 'chunks' for multiple reuse. This practice extends the life and value of content in ways they had never conceived of even a year ago, and puts more emphasis on digital rights management technologies to prevent theft of copyrighted content.

With more than 15 years serving the changing needs of the printing and publishing industry, DeepBridge is actively helping media clients bridge technology adoption and business model re-engineering to produce the next generation of digital media products.