Finance Practice: Digital Asset Management

Financial services companies collect huge volumes of data on financial markets and customers every minute of every day. Digital asset management (DAM) systems linked to content repositories can organize this knowledge for reuse as stand-alone products such as market research, and for advanced customer profiling.

Much of the information published by financial services firms is well suited to automated publishing systems, which reduce time-to-market while liberating valuable resources. DeepBridge's DAM solutions provide single source editorial updating through standard software tools including MS-Word and HTML as well as full XML support.

Workflow processes in many financial services firms are still tied to the cumbersome rules of print publishing. However, publishing information to the Web requires a greater degree of automation to ensure real-time updates. DeepBridge designs workflows to control content creation and speed approval processes by connecting business systems with delivery channels.

DeepBridge custom-built a 'proposal generation system' for a $60 billion financial services institution, allowing the client's sales force to create proposals on-the-fly. The system lets salesmen pull text on targeted equities from the company mainframe. At the same time charts, graphs, statistics and terms are integrated into the report from local databases. All content is verified for regulatory compliance. A process that formerly took weeks is accomplished in hours; a former cost center is now a sharp tool for competitive advantage.